旧金山（美联社）——加州监管机构威胁称，若特斯拉公司不收敛其自动驾驶功能的营销策略，将在明年年初暂停其在该州销售电动汽车的许可证。此前一名法官裁定，埃隆·马斯克领导的这家公司一直在误导消费者对该技术能力的认知。
周二晚些时候公布的一项裁决中，特斯拉在加利福尼亚州的销售业务可能面临30天的暂停，这是向该州机动车辆管理局建议的主要处罚。行政法法官朱丽叶·考克斯（Juliet Cox）裁定，特斯拉多年来通过使用“自动驾驶”和“全自动驾驶”等术语来宣传其多款车型所搭载的自动驾驶技术，存在欺骗性营销行为。
在7月于加利福尼亚州奥克兰市主持了为期五天的听证会后，法官考克斯还建议暂停特斯拉在其加州弗里蒙特工厂的汽车生产许可证。但加州监管机构不会执行法官提出的这一处罚建议。
特斯拉将有90天的时间进行整改，以更清晰地说明其自动驾驶技术的局限性，从而避免加州销售执照被吊销。2023年加州监管机构对特斯拉提起诉讼后，这家总部位于得克萨斯州奥斯汀的公司已做出重要调整，在条款中明确注明其全自动驾驶套件在启用时仍需人类驾驶员监督。
加州机动车管理局局长史蒂夫·戈登表示：“特斯拉可以采取简单措施暂缓这一决定，并永久解决该问题——这些措施是自动驾驶汽车公司和其他汽车制造商已经能够实现的。”
特斯拉公司周三未立即回应置评请求。
这家汽车制造商已深陷全球需求低迷的困境，这一颓势始于埃隆·马斯克（Elon Musk）高调主导美国政府预算削减期间引发的舆论反弹——该预算涉及前总统唐纳德·特朗普（Donald Trump）任内设立的政府部门。尽管特斯拉对全球最畅销车型Model Y进行了升级，并推出了更廉价的Model Y和Model X版本，但日益激烈的市场竞争及产品线老化问题仍持续拖累其销量。
尽管马斯克因与特朗普产生分歧而离开华盛顿，但这一事件的后续影响仍在拖累特斯拉的汽车销量。数据显示，从2024年到今年前九个月，特斯拉的汽车销量下降了9%。
尽管面临市场低迷和加州可能暂停销售的威胁，特斯拉股价仍在周三早盘交易中触及495.28美元的历史高点，随后回落至470美元以下。虽然出现回调，但特斯拉股价仍略高于马斯克在特朗普政府那段"不太走运"任期前的水平——这位企业家近日表示，这段被他称为"还算成功"的工作经历，自己不会再尝试第二次。
在汽车销量下滑的背景下，特斯拉股价的表现反映出，投资者正日益重视埃隆·马斯克在人工智能技术研发上的投入——这些技术将被植入人形机器人及一支特斯拉自动驾驶车队，未来将以机器人出租车的形式在全美运营。
多年来，马斯克一直承诺特斯拉的自动驾驶技术将实现其无人驾驶出租车的愿景，但始终未能兑现。直到今年早些时候，该公司终于在奥斯汀开始测试这一概念，尽管车内仍配备了一名人类监督员以防突发状况。就在几天前，马斯克透露，特斯拉已启动无人安全监督员的机器人出租车测试。
加州监管机构远非首个指责特斯拉以潜在危险方式夸大其自动驾驶技术能力的批评者。该公司始终坚称，其官网车辆用户手册中的信息已明确说明自动驾驶技术仍需人工监督——尽管特斯拉曾在2020年发布过一段展示车辆自主行驶的宣传视频。这段作为吊销特斯拉加州销售牌照建议决议中的关键证据，在其官网上留存了近四年之久。
特斯拉因多起诉讼指控其误导性宣传自动驾驶技术，使人们产生虚假安全感并导致致命事故。该公司已就部分案件达成和解或胜诉，但今年早些时候，迈阿密陪审团裁定特斯拉对一起发生在佛罗里达州的致命车祸负有部分责任——事故发生时车辆正处于自动驾驶模式，法院判决这家汽车制造商支付逾2.4亿美元赔偿金。
SAN FRANCISCO (AP) California regulators are threatening to suspend Teslas license to sell its electric cars in the state early next year unless the automaker tones down its marketing tactics for its self-driving features after a judge concluded the Elon Musk-led company has been misleading consumers about the technologys capabilities.
The potential 30-day blackout of Teslas California sales is the primary punishment being recommended to the states Department of Motor Vehicles in a decision released late Tuesday. The ruling by Administrative Law Judge Juliet Cox determined that Tesla had for years engaged in deceptive marketing practices by using the terms Autopilot and Full Self-Driving to promote the autonomous technology available in many of its cars.
After presiding over five days of hearings held in Oakland, California in July, Cox also recommended suspending Teslas license to manufacture cars at its plant in Fremont, California. But California regulators arent going to impose that part of the judges proposed penalty.
Tesla will have a 90-day window to make changes that more clearly convey the limits of its self-driving technology to avoid having its California sales license suspended. After California regulators filed its action against Tesla in 2023, the Austin, Texas, company already made one significant change by putting in wording that made it clear its Full Self-Driving package still required supervision by a human driver while its deployed.
Tesla can take simple steps to pause this decision and permanently resolve this issue steps autonomous vehicle companies and other automakers have been able to achieve, said Steve Gordon, the director of the California Department of Motor Vehicles.
Tesla didnt immediately respond to a request for comment Wednesday.
The automaker has already been plagued by a global downturn in demand that began during a backlash to Musks high-profile role overseeing cuts in the U.S. government budget overseeing the Department of Government that President Donald Trump created in his administration. Increased competition and an older lineup of vehicles also weighed on Tesla sales, although the company did revamp its Model Y, the worlds bestselling vehicle, and unveil less-expensive versions of the Model Y and Model X.
Although Musk left Washington after a falling out with Trump , the fallout has continued to weigh on Teslas auto sales, which had decreased by 9% from 2024 through the first nine months of this year.
Despite the slump and the threatened sales suspension in California, Teslas stock price touched an all-time high $495.28 during Wednesdays early trading before backtracking later to fall below $470. Despite that reversal, Teslas shares are still worth slightly more than they were before Musks ill-fated stint in the Trump administration a somewhat successful assignment he recently said he wouldnt take on again.
The performance of Teslas stock against the backdrop of eroding auto sales reflects the increasing emphasis that investors are placing on Musks efforts to develop artificial intelligence technology to implant into humanoid robots and a fleet of self-driving Teslas that will operate as robotaxis across the U.S.
Musk has been promising Teslas self-driving technology would fulfill his robotaxi vision for years without delivering on the promise, but the company finally began testing the concept in Austin earlier this year, albeit with a human supervisor in the car to take over if something went awry. Just a few days ago, Musk disclosed Tesla had started tests of its robotaxis without a safety monitor in the vehicle.
California regulators are far from the first critic to accuse Tesla of exaggerating the capabilities of its self-driving technology in a potentially dangerous manner. The company has steadfastly insisted that information contained in its vehicles owners manual on its website have made it clear that its self-driving technology still requires human supervision, even while releasing a 2020 video depicting one of its cars purportedly driving on its own. The video, cited as evidence against Tesla in the decision recommending a suspension of the companys California sales license, remained on its website for nearly four years.
Tesla has been targeted in a variety of lawsuits alleging its mischaracterizations about self-driving technology have lulled humans into a false of security that have resulted in lethal accidents. The company has settled or prevailed in several cases, but earlier this year a Miami jury held Tesla partly responsible for a lethal crash in Florida that occurred while Autopilot was deployed and ordered the automaker to pay more than $240 million in damages.
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