F1 races are exclusively coming to Apple TV next year as part of a five-year deal announced Friday between the tech giant and Formula 1.
Apple TV subscribers in the U.S. will have access to practice, qualifying, Sprint sessions and Grands Prix footage, as well as F1 TV Premium, Formula 1s subscription service.
Some races and practice sessions may be free for viewing on the Apple TV app. The Apple Sports app will show live updates on each Grand Prix, including real-time leaderboards, Apple said.
2026 marks a transformative new era for Formula 1, from new teams to new regulations and cars with the best drivers in the world, and we look forward to delivering premium and innovative fan-first coverage to our customers in a way that only Apple can, Eddy Cue, Apples senior vice president of services, said in a statement.
Stefano Domenicali, Formula 1s president and CEO, said the partnership will help maximize Formula 1s growth potential in the U.S. His company worked with Apple on F1 The Movie, starring Brad Pitt, which was released last summer. It was Apples first box office hit .
We have a shared vision to bring this amazing sport to our fans in the U.S. and entice new fans through live broadcasts, engaging content, and a year-round approach to keep them hooked, Domenicali said in a statement.
Apple paid roughly $140 million a year for the rights to show the races, according to a person familiar with the matter who was not authorized to speak publicly. The races have been airing on ESPN since 2018 in a deal that will end this year. ESPN paid roughly $85 million per year on average, the source said. The financial terms were first reported by CNBC.
Apple and Formula 1 did not immediately return a request for comment and ESPN declined to comment on the financial terms of the deal.
Were incredibly proud of what we and Formula 1 accomplished together in the United States and look forward to a strong finish in this final season, ESPN said in a statement. We wish F1 well in the future.
Streaming services have increasingly been airing sports on their platforms to attract more viewers who gather for major events. In addition to F1, Apple has deals to air games from Major League Baseball and Major League Soccer .
Apple also recently announced a deal to bundle Apple TV with NBCUniversals streaming service Peacock.
科技巨头苹果公司与一级方程式赛车(F1)周五宣布达成一项为期五年的协议,从明年起F1赛事将独家登陆Apple TV平台。
美国Apple TV订阅用户将可观看练习赛、排位赛、冲刺赛及大奖赛赛事画面,并享受F1 TV Premium(一级方程式赛车官方订阅服务)的全部内容。
苹果公司表示,部分赛事和练习赛可在Apple TV应用中免费观看。Apple Sports应用将提供每场大奖赛的实时更新,包括实时排行榜。
苹果公司服务高级副总裁埃迪·库伊(Eddy Cue)在声明中表示:“2026年将标志着F1赛车迎来一个变革性的新时代——从新车队、新规则到配备世界顶级车手的赛车。我们期待以苹果独有的方式,为客户提供优质、创新且以粉丝为先的赛事报道。”
一级方程式赛车(F1)总裁兼首席执行官斯蒂法诺·多梅尼卡利表示,此次合作将助力F1在美国市场充分释放增长潜力。其公司与苹果合作推出的由布拉德·皮特主演的《F1极速求生》于去年夏季上映,成为苹果公司首部票房爆款作品。
多梅尼卡利在一份声明中表示:"我们拥有共同的愿景,即通过现场直播、引人入胜的内容以及全年不间断的推广策略,将这项精彩的运动呈现给美国观众,吸引新粉丝并保持他们的持续关注。"
据一位了解内情但未被授权公开谈论此事的人士透露,苹果公司每年支付约1.4亿美元以获得赛事转播权。自2018年起,这些赛事一直在ESPN频道播出,而这一合约将于今年到期。消息人士称,ESPN平均每年支付约8500万美元。该财务条款由CNBC率先报道。
苹果公司与一级方程式赛车(Formula 1)均未立即回应置评请求,ESPN则拒绝对该交易的财务条款发表评论。
ESPN在声明中表示:\\"我们为与一级方程式赛车(F1)在美国共同取得的成就感到无比自豪,并期待在本赛季收官阶段再创佳绩。\\" \\"祝愿F1未来一切顺利。\\"
流媒体平台正越来越多地在其平台上播放体育赛事,以吸引因重大赛事而聚集的观众。除了一级方程式赛车(F1)外,苹果公司还与美国职业棒球大联盟(MLB)和美国职业足球大联盟(MLS)达成协议,转播其比赛。
苹果公司近日还宣布了一项协议,将Apple TV与NBC环球旗下的流媒体服务Peacock进行捆绑销售。
全部评论 (0)